Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22

Getting Started with Google Ads

Google Ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads works by displaying your ad when people search online for the products and services you offer.

Go to the Google Ads Website

Login using the account you intend to advertise on.

Choose a Campaign Type and Name

Responsive Search campaigns: Responsive ads on search results

Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.38.05 PM White Fox Studios

Responsive Display campaigns: Image ads on websites

Video campaigns: Video ads on YouTube 

Shopping campaigns: Product listings on Google

We recommend setting up at least 3 responsive search ads, 3 responsive display ads, and 2 responsive call ads. Setting up multiple ads will result in each ad competing with the others and this will help you determine which ads are performing best. 

Select Ad Display Location

When selecting a display location you will want to consider your service areas or product types. You may want to set up individual campaigns for each area you service. This will allow you to compare campaigns and see which area is bringing you the most business. You can then adjust your campaigns to target those areas. 

Do market research to determine the ideal area to advertise based on your goals for the campaign.

Setup location targeting based on market research.

Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.42.26 PM White Fox Studios

Set Your Daily Budget

Have a plan going in of allocated funds for a maximum cap for advertising through google.

Start with a low budget so you can gather information on the effectiveness of the advertisements without over-committing financially.Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.45.32 PM White Fox Studios

Adjust allocated budget over time to optimize growth, this includes accounting for changes in the effectiveness of active campaigns

By using the ad types we recommend and creating multiple ads that are competing with each other you will have the data you need to adjust your ads and ads budget based on the best performing ads. This will allow you to focus your budget on the ads that are bringing in the most business.

Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.47.05 PM White Fox Studios

Ad Groups

Once you have set up your campaigns the next step is to set up ad groups

Each ad group should be named for the keyword you want to focus on.

Next, you will be asked for keywords. If you type in your website google will auto-fill with keywords. Simply select the ones you want to focus on. For more information on selecting keywords see our blog on Using Keyword Planner.Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.48.41 PM White Fox Studios

Create an Ad

This includes brainstorming for titles and descriptions while including keywords that describe your business

You can also choose what regions you’d like your ad shown, to whom it is being shown, etc.

Your ad goals should be set to maximize clicks when you first start. This will allow you to collect data on which ads are most effective. You can then change those ad goals to maximize conversions. 

Part of our strategy is to create ads that are relevant to your keywords and to create at least 3 responsive search ads, 3 responsive display ads, and 2 call ads as mentioned above.

Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.50.14 PM White Fox Studios

Set Up Conversion Tracking

Conversion tracking is essentially a free tool that shows you what happens after your target audience clicks on your ad.

For instance, are your clicks being converted into phone calls? Emails? This tool is also handy for tweaking your ads to get the most leads.

Getting Started with Google Ads Google Ads Screen Shot 2022 01 28 at 2.53.06 PM White Fox Studios

Tracking, Adjusting and Conquering Effective Campaigns

A very large part of running a successful google ads campaign is monitoring; comparing and editing your campaigns. 

Google ads can be a profitable portion of your marketing plan. Building out your campaigns using keywords relevant to your business and services will help you narrow down your budget to the most successful ads. See our blog on using keyword planners effectively for more information. 

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What people are saying about us.

828-246-9552

People love us.

Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
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