Everything we create follows a scientific formula of usability, expectations, standards, history and innovation. With every new design we try to innovate while respecting the historical standards and user expectations.
Look at the data; most research, leads and transactions on the web are happening on mobile. That’s why Google favors sites with optimized mobile user engagement experiences and lightning fast load times. Our designs are engineered to maximize usability and engagement across all devices especially, given the statistics, mobile phones, tablets and smaller laptops.
With every design project we investigate what’s really driving conversions for your competitors and the top performers in your niche. We make sure your brand stands out while capitalizing on the research and experimentation of those heavy hitters you aspire to out compete.
People expect what they’ve become accustomed to seeing, if something is off your conversion rate could suffer greatly. Luckily for you we’ve spent a decade getting into the nitty gritty of what really drives engagement by intimately studying behaviors, analytics, session replays, heatmaps, scroll graphs and closely monitoring the layout and design choices of the most trafficked/successful sites on the internet.
It all starts with our assessment. We analyze your existing website and online presence, find top competitors for your products and services, global and national top performers in your industry, collecting data on what works to drive leads and sales for your business.
Utilizing the data discovered during the assessment we outline the overall sitemap, each page and each section to best suit the overall goal and goals for each aspect of the business. We use this outline to guide the copywriting, wireframing and design steps of the process.
The foundation of any marketing tool that performs well is a great layout. Great layouts come from great wireframes. Without the wireframing step your website would perform like a wet paper bag.
This is where your website comes to life. Taking clues from industry leaders, top competitors, inspiration sites and your brand we take care that every page is designed to suit across all platforms, browsers and device sizes.
Now it’s time for you to review and revise. We’ll take care of any changes and feedback provided, process your final payment, optimize the website above Google’s standards for speed and search performance and launch it with all the tools you’ll ever need to track traffic and conversion goals. You’ll have the option to host it yourself, use our hosting, maintenance and support services or choose one our competitive digital marketing packages.