Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22

How To Build A Social Media Following

How do businesses keep up with social media? Consistent quality posts and market research is a great place to start, but in this guide, we are going to address in-depth strategies to build and retain a social media following.

Post Consistently and Predictably

Finding a good balance between keeping your potential customers aware of you but not irritated by the frequency of posts is essential to optimizing your social media growth.

Determining what that means for your individual business is often going to involve a trial and error period followed by analytics-driven informed adjustments. 

While it may seem daunting to have posts going out at a set time, tools like later.com an auto-publishing service can make the entire process automatic instead of worrying about timing their posts, busy business owners can focus on their business.

How To Build A Social Media Following Social Media  https later.com blog wp content uploads 2019 04 Copy of Copy of TEMPLATE Landscape 5 White Fox Studios

Post Unique Content For Each Platform

A mistake a lot of business owners make when advertising is repeating posts, or not putting enough effort into content that is going out, this is an extension of your brand and needs to be quality in order to lead to conversions or grow your audience. 

Recycling content means people who are following you on more than one account are going to keep seeing the same posts and be significantly more likely to unsubscribe. 

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Be Conscious Of The Platform Demographics You Are Posting To

A good strategy is to choose a couple of platforms that you want to advertise on and create posts specifically for the trends, demographics, and/or culture of the platform.

Retention is just as important as new followers, making sure not to alienate current followers will help to mitigate potential clients unfollowing. Try to avoid excessive use of first-time exclusive deals to prevent previous clients from feeling like they are not valued as much as new customers.

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Research and Utilize Trends and Hashtags

Research is important to understand why certain posts did better than others. A massive benefit of utilizing trends and hashtags is that it can get you in front of individuals who otherwise wouldn’t have seen your content which is the hardest part of growing a following.

While it may be tempting to use generic hashtags and copy them for posts, using market research and unique hashtags and verbiage will see significantly better results and conversions. Google has a keyword planner that breaks down effectiveness based on a large variety of demographics. 

A great way to get an idea of the industry you are competing in is to check out your competitor’s campaigns, and marketing strategies. Focus on businesses that likely own more market share than your business. 

How To Build A Social Media Following Social Media  TRENDING 1 White Fox Studios

Use Previous Posts to Determine the Most Effective Posts and Direction for your Business

Asking yourself about the efficacy of previous campaigns can lead to great insights into the kind of advertising culture that is effective and should be cultivated for your business. 

Some good questions to ask yourself include: 

  • Did your audience giveaway posts justify their investment of time and money? 
  • What posts are causing you to lose/gain the most followers?
  • Are Surveys effective for you?
  • How often should I post?

Consider Paid Advertising Not Paid Followers

How To Build A Social Media Following Social Media  Untitled design 37 White Fox Studios

Often effective, it is always relative to the cost of the advertisements, if you are willing to pay and stay on top of the results, paid advertising can give you a significant boost to traffic, followers, and leads. A mistake some businesses make is they pay for followers, which actually hurts because your posts get extremely low interaction because your number of followers is inflated comparatively.

Follow Influencers/Collaborate

An easy way to build towards your branding and niche is to reach out to clients, family, friends, and affiliates in your industry. Additionally, this helps to keep an eye on trends as well. This is the groundwork for doing brand collaborations or sponsored content. By collaborating you share your audiences and in effect mutually benefit, for this reason often they are free, or inexpensive. 

How To Build A Social Media Following Social Media  Untitled design 38 White Fox Studios

Hire Professional Representation

 

Running a business is a serious time commitment and often some of these steps will fall through the cracks, if you feel this is true for you, your best option may be to hire a professional digital marketing company so you can focus on your business and check with your representation about your goals and regularly check-in to make sure things are going smoothly.

How To Build A Social Media Following Social Media  logo White Fox Studios

 

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What people are saying about us.

828-246-9552

People love us.

Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
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