Our law firm SEO plans are tailored to your law firm practice areas and location. Your SEO engineer will service your website and update our progress thru deliverable reporting, tracking reports, phone conference and the Arctic dashboard. The dashboard allows you to log in to view reports, leads and submit support requests. Our law firm SEO plans offer the following features:
White Fox Studios is one of the most transparent agencies in the nation, we provide you with ethical law firm SEO service, complete with detailed deliverables to keep you in the know.
Law Firm SEO is the process of generating website traffic to your website by performing SEO services to your website. Our plans take law firm SEO another layer deeper by providing conversion design so your website performs better. Our law firm SEO services include building citations, optimizing the website copy and page structure by including geographical content. Our law firm SEO plans are the most powerful tool a law firm can have for generating new customers online. The core of law firm SEO is your website, which promotes your Google MyBusiness listing. Scroll to read deeper into our law firm SEO services.
Google MyBusiness is the listing that all our law firm SEO efforts tailor toward. Only practice areas your law firm actually practices may be listed as a category, or you can be penalized. When going thru the settings, we confirm that all the contact info is updated including hours, URL and relevant pictures that reflect your law firm in a positive way. Your Google listing and your website is how customers "virtually meet" or gain rapport with your firm before they make a decision. Your service area should be the actual area you will practice in, and we also mark if you have an office you want clients coming to - so the address can be displayed publicly. Your Google MyBusiness (also known as GMB in our reports) is arguably the most important staple of law firm SEO.
Link building is still such a major factor in law firm SEO service, and they are very difficult to come by. One of the less challenging ways of obtaining links is trading them between colleague. Back 10 years ago each website you'd find a "links" page that listed resources, friends and local businesses. It was a great method to find other websites and it worked. If you give us a list of colleagues and friends that have businesses or websites, we can initiate the conversation and implement the link trade. This is one of the best local methods of link building, as Google sees the local incoming links as your website being relevant in that area. The more "relevant" you are, the better rank you'll earn. We'll implement the correct code so the anchor terms are the keywords we're aiming for. One great link is better than 10 spam links, which is why link building is difficult, and important to your law firm SEO.
Our law firm websites are among the fastest on the web. We compress our websites using compression modules and tools to build out your website as fast as possible. Google appreciates what the user likes. Anytime a website takes longer than a few seconds to load, any typical user would back out, assume its dead and move on to the next search result. Another ranking factor is responsiveness your law firm website design. If you’re website isn’t mobile and tablet friendly, chances are you won't rank as well on mobile search results. Law firm SEO results, particularly on smartphones and tablets - are tailored to whether the website is re-sized for the users mobile device. Google also tracks the user as they navigate thru your website, and ranks your website accordingly.
Citations are references to your law firm - somewhere on the web. If your law firm name, address and phone number is mentioned somewhere on the web, it is a citation. Citations are typically achieved thru directories, both industry and non-industry specific. This is an important factor of law firm SEO, and one of the first services we begin providing. We're careful about which directories go into our master list, because if the website is spammy, the reference won't be a helpful one. The key to citation building is consistency, the business name, phone, address and URL has to to be exactly the same on every citation. For example a law firm who changes their name from "Winzel Law Firm" to "Winzel and Sharpe Law Firm" - would have to change dozens and maybe hundreds of citations to update the listing. If you didn't update them, you would loose the benefit of that reference, which is why citations are a careful task to manage for your law firm SEO.
Once the website design is finished, our law firm SEO plans include auditing the website for on-page SEO factors. Upon launch the website has NAP, correct URL, title, sitemap and meta structure. We properly place the service keyphrases and header tags on each page. Your websites domain structure (or URL structure) must be organized in a way that makes sense to users and Google. Sitemaps (or link architecture / hierarchy) of the website must be developed and submitted to the search engines. We compress server files and implement caching modules to get the website load time under 3 seconds. Page titles are the biggest ranking on-page SEO factor, so they need to start with the keyword and location. We add links to other pages when relevant content is present. Your bounce rate must be good, or Google assumes your website isn't relevant to the user. On-page is one of the most important ranking factors for law firm SEO.
Google reviews, Avvo reviews, Yelp reviews, Facebook likes and Twitter followers are an important aspect of law firm SEO. Quality and diversity of reviews are a law firm SEO ranking signal. Another psychological aspect when customers search for a law firm and the first result has many 5 star reviews, and the others have none - they will choose the former most of the time. Google also personalizes results based on your search and life behaviors. Google tracks your patterns as long as your smartphone is in your purse or pocket, and it learns - and personalizes results based on your habits. Reviews are difficult to come by, but if you can provide an email list of previous clients, we can contact them with instructions on how to review. We believe lawyer marketing is a no-gimmicks service.
Our law firm SEO plans feature a new custom web design using our platform and design methods. Our platform is powered by Drupal and our own Arctic dashboard, a powerful combination for law firm SEO marketing. Our design team will utilize your branding and style of website you prefer to create a cutting edge and timeless design. Our engineers are trained to use our platform in the most efficient way so our time and your dollars go far.
The process begins with your law firm providing examples of website designs that you like. Once the design is finished and upon your approval, we launch. Our law firm SEO services move potential clients from Google to your website, so having a platform that is adaptable and has lead-generating features is very important.
Once your law firm website is populating, we look at the Google analytics data to start improving the conversion rating to generate more leads. Let's say we find that your primary practice area has a high bounce rate. A bounce rate is when a user finds your website thru law firm SEO, visits your practice page, then leaves without going to another page or contacting your firm. We'll look at the page to determine why it's not performing better, and likely plan a new revision or design and test it's performance over the next month. This is called conversion design.
Do you have a new staff photoshoot you'd like to publish on the home page? By sending an email from your phone you will have an updated website within one business day. Any content or design changes can be submitted thru email or the back-end of your website. The email gets forwarded to our support ticket system and assigned to an engineer. If you want to make simple copy changes yourself we can send you login instructions so our time is better spent on law firm SEO.
Your website will be on a scheduled backup service, so in the event of an attack or crash, we can restore the website effectively. These services and features are all part of law firm SEO services, as they all go hand-in-hand.
Our law firm SEO plans include a monthly or weekly conference call to discuss campaigns, goals - and to request any changes or revisions. Maybe you have a new case you want to feature, or a new article to publish, or a new advertising strategy you'd like to implement. We are very customer service oriented, and your SEO engineer will prove that.
Since we began offering SEO plans in 2012, we've held above a 90% retention rate, and it's because we offer high quality service and support. Our phone lines are open 9-5 Monday thru Friday and you'll never have to talk to a computer or press 3 for support. Our law firm SEO engineers and design team are always available to answer questions and submit support requests for your business.
Your Arctic Dashboard will put you in the front row watching our law firm SEO services at work. You have the ability to view your traffic, metrics, leads, rank, deliverables and submit support requests. This is a powerful tool for hands-on attorneys who like to be in the know with their website. The next version of Arctic will come equipped with an Android and iOS application to use these features right from your phone.
Your law firm SEO service is tracked by monitoring your Google rank for the target key phrases and service areas. We send you a report once a week via email to watch our progress. A more detailed report can be found in the Arctic Dashboard by logging into your website.
We use embedded Google Analytics code in your website to track user behavior to improve your website. These metrics tell us how many users per day visit your website, how long they stay, what pages they viewed, what device they were on and much more. This data helps us understand how potential clients are behaving so we can redesign elements of the website to improve user experience, resulting in more leads.
Being a very transparent law firm SEO agency, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that. In your Arctic Dashboard, you will find a archive of the service deliverables that have been completed each month that we serviced your website.
To receive a custom quote, fill out the form below and we'll provide you with a couple options that will best suit your project.