Digital Marketing Services

Case Study

Calls
100%
Emails
200%
Time On Site
4.47%
Traffic
18.04%
Calls
100%
Emails
100%
Time On Site
100%
Traffic
100%
Calls
300%
Emails
122%
Time On Site
16.21%
Traffic
58.88%
Calls
10%
Emails
100%
Time On Site
26%
Traffic
24.89%
Calls
471%
Emails
618%
Time On Site
1%
Traffic
11.20%
Calls
101.32%
Emails
100%
Time On Site
62.03%
Traffic
216%
Calls
7%
Emails
10%
Time On Site
388%
Traffic
1.44%
Calls
23%
Emails
5.21%
Time On Site
1.12%
Traffic
4.50%
Calls
15%
Emails
3%
Time On Site
21.36%
Traffic
22.64%
Calls
53%
Emails
27%
Time On Site
32.25%
Traffic
10.50%
Calls
5%
Emails
10%
Time On Site
12%
Traffic
4.95%
Calls
10%
Emails
3%
Time On Site
30%
Traffic
23%
Calls
10.91%
Emails
15%
Time On Site
32.94%
Traffic
26%
Calls
10.98%
Emails
6%
Time On Site
1.67%
Traffic
13.70%
Calls
100%
Emails
6725%
Time On Site
73.12%
Traffic
51.80%

Our Process

Digital marketing services are an integral part of generating leads for your business, driving traffic from a multitude of sources with inbound marketing, email campaigns, social media marketing, and complete brand saturation across an unrivaled number of directories, social media and blogging platforms. In an industry that's saturated with a lot of fluff, White Fox stands apart in that we only take meaningful actions that drive rank, traffic and primarily leads/sales.

web design asheville
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Inbound Marketing
Bringing the customers to you is a skill in our trade that we've worked very hard to perfect. Getting your business information in front of as many eyes as possible, across multiple channels is no easy task and most web companies don't even know where to start. We've created an actionable strategic process to tackle in a way that makes it easy for us to execute and return successful results. In this fast-paced digital age, the game has changed from, build it and they will come to something else entirely. Putting up a website alone doesn't cut it anymore. You have to be listed everywhere with correct and consistent information with a cohesive brand identity and thoughtful brand messaging, generating frequent and meaningful content, resources and tools that pull in new customers and create big gains for your business on the web.
asheville web design
Success Factors
  • Market saturation
  • Consitent information
  • Quality messaging
  • Channel diversity
seo asheville
I made the switch to White Fox, and have found their services to not only meet, but to exceed the work product of national firms.
Mark Melrose
Melrose Law
SEO
The basis of SEO (Search Engine Optimization) is preparing the pages of your website and the website as a whole to perform well in Google search results, ranking it at the top and getting users to click through to your website to get what they want for the search being performed. There are a lot of factors that affect your website's position in Google search results including how closely your website follows Google's SEO guidelines, how well it performs in Google's PageSpeed insights tests and mobile usability tests. Other indicators include your on-page optimization, meta information, media asset optimization, assistive device compatibility, machine learning compatibility, keyword density, incoming links, outgoing links, readability and user engagement levels.
asheville seo
Ranking Factors
  • User engagement
  • PageSpeed insights
  • Mobile usability
  • On-page optimization level
  • Click-through & bounce rates
north carolina web design
Too many great things to say about these guys. Benji, Byron, and Michael are friendly, courteous and the best part is you can actually get somebody on the phone there which is NOT my experience with other firms in this Asheville area. So far I am glad I took my business to White Fox Studios! Hopefully, my organic ranking will increase after my website redesign. Update: These guys continue to deliver exceptional service and quality. Been with them 6 months so far no disappointment.
Chris Gunn
Glaze Pro
Analytics / Reporting
Analytics are important to the services we provide for your business. It tells us how well we're improving the website over time. It tells us which pages are performing and which aren't, how users are engaging with the website, how long users are staying on the website, how many users leave without contacting and why. We'll send you a recurring report on what users are doing on your website and how effectively we are progressing.
north carolina seo
Success Factors
  • Number of visitors
  • Number of conversions
  • Percentage of goal completions
  • Percentage of bounces
  • Number of pages/visit
  • Time spent on site
web design asheville
I've had a web company for nearly 10 years now and have dealt with a lot of coders, designers, and a few SEO "gurus". I must say, White Fox Studios has been the best to deal with, hands down.
Dr. Bartlett
Active Living Chiropractic
Content Creation
Content is the oldest form of marketing through user engagement since the very first story was told from one person to a group of people the content of that story was pitching an idea, concept, agenda of some form or another. It's been revolutionized from person to person storytelling a few times with the advent of writing, then newspapers and magazines, radio shows, televisions and the internet itself. Now with social media and the plethora of content consumption devices on our desks, walls and in our pockets, getting the story out that drives business is now new once again and an integral part of keeping your business on the minds of as many people as possible. Creating high-quality content, publishing it to your audience and subsequently building that audience through sharing content is an important tactic that most web companies haven't caught onto yet. We've been doing it for years and it's the reason our customer retention is so high and our clients are so happy and successful. We get it right when it comes to content that drives sales and grows businesses.
asheville web design
Success Factors
  • Content quality
  • Readability
  • Relevancy to the target audience
  • Content shareability
  • Reader engagement
seo asheville
As a young band trying to establish an identity and brand on the web, Ben and Crew have knocked it out of the park. I never imagined our website would look the way it does, it's fast, fluid, and just flat out cool. Not only is the site perfect, the customer service and attention to detail is top notch as well. We would strongly recommend White Fox Studios any day of the week.
The Crew From
Soldier's Heart
Online Ads
We're experts at building advertising campaigns that generate a real return on investment. The key to our success is tailoring the advertising goal to the audience using that channel and what that audience expects on that platform. Each member of our team is conditioned to excel tremendously at getting results from each advertising platform, we have in-depth tactical sessions to analyze goals, create actionable strategies and execute every part of the process when creating an advertising campaign for your business at the highest level of accuracy and performance to maximize the performance potential and return. These skills create dollars as is evident in our case studies and numerous success stories.
north carolina web design
Success Factors
  • Campaign has monetary goal
  • Goal is relevant to the platform
  • Message is relevant to the target
  • Market has a need for the goal
  • Audience is relevant to the campaign
north carolina seo
Never has Web design, posting & hosting been so easy for me before. It always seemed to involve several entities who did not communicate with each other. The folks at White Fox have made it a breeze. They are very communicative, innovative and upbeat. They are professionals and have prepared themselves to do the job right. Their streamlined billing system takes out all the confusion. I HIGHLY recommend their services.
Mary Stewart
Stewart Builders
Social Media
Social Media when done right can put you over the top in search engine results. If managed and scaled properly it can turn your customers into evangelists and attract influencers to share with their growing audiences. Having a cohesive brand identity and messaging across all social media platforms builds trust in your brand in the eyes of consumers. Regardless of what platform your customers are using they should be able to find, share and communicate with your business on any and all of them. Your business profile should look and feel the same across all platforms. Customers should be able to find and buy your products, see your specials and events and get links to your website across all platforms and most importantly they should be able to engage with your business and tell their friends about your business across all platforms. Creating well thought out social media marketing campaigns that generate real dollars and build ongoing relationships with your customers is another pillar of success that we pride ourselves as experts on. It starts will total brand saturation and completely designing each profile to match your brand and marketing campaigns. Each time you have a promotion, event, new product or service you want to push, we'll create an optimized landing page with an integrated sales funnel and all of your qualifications. Then we'll create the perfect social media marketing campaign to get the word out to as many relevant people as possible and make sure the campaign assets are created in a way that matches your business brand and marketing campaigns as well as feeling native to each social media platform. This level of social media marketing is what you see with national brands and top influencers, we make it possible for your business to have the same, if not better, digital brand identity and cohesive marketing message and campaign execution.
web design asheville
Success Factors
  • Branded social media profiles
  • Total social platform saturation
  • Complete social media marketing campaigns
  • Enterprise level cohesive brand messaging
  • Absolute digital brand awareness and control
  • Current information
  • Communication and engagement
  • Shareability
asheville web design
My company brought White Fox Studios on in February of 2013 to help us with marketing, rebuilding our website, social media development, and search engine optimization. We saw results immediately with the work they provided us. They offer an array of services and unmatched customer service. It's simple, they help us grow our business.
Alex Tinsley
Clean Sweep The Fireplace Shop
Email Marketing
We've built a subscription funnel into our platform that acts as a CRM for your business keeping you in touch with your customer base with quality well-written email campaigns that drive repeat business, build your reputation by asking for reviews across multiple platforms and reach out to people who might not have heard of your business that have expressed a need for the products and/or services that you provide. We don't spam, we design quality emails with well thought out campaigns and strategic goals that drive business, maintain active relationships with your customer base, nurture them and build new fruitful relationships.
seo asheville
Success Factors
  • Email relevancy
  • Subject line appeals to the audience
  • Preview text attracts opens
  • Email design and layout matches brand
  • Content value proposition and call to action generate clicks
  • Landing page generates leads

Designing To Convert

Our plans begin with a new custom website built to generate leads. You can allow us full design control, or provide up to 3 examples and inspiration sites for the design team. It is important that we use our platform to ensure success thru our local SEO tools and design ability for revisions to adapt to the market and data.

Conversion Design
Once your website is ranking and populating, we look at the metrics to improve the conversion rate to get more leads. Let's say we find that your primary service page has a bounce rate of 70%. Bounce rate is the number of visitors to the page that exit the website immediately without taking any actions on that page. We then determine why it's not performing, adjust the layout and test the performance over the next month, we may also look at where the visitors are coming from and improve other on-page signals in the process. Being that conversion design is about leads we also evaluate your conversion rate or the percentage of visitors taking actions to contact your business and make improvements to the layout, design and/or on-page signals to improve that metric as well.
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Custom Web Design
We take your brand and company culture and breathe life into it on the web through design and fit that snuggly into a layout that makes sense to your customers to use and contact you directly giving them all the information needed to take that final step in the purchasing decision. We design every part of the conversion/sales funnel experience from researching a need to paying for the solution to that need. Our local SEO services push traffic to the website, so it's important that the website is adaptable and has the right features to generate leads. We'll send you recurring reports for you to review highlighting your website's performance in generating leads, traffic, rank, deliverables, maintenance and support requests.

Reporting

  • Deliverable Reporting

    Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that.

  • Rank Reporting

    Your local SEO service is tracked by monitoring your rank for the target key phrases. We send you a report with each service to monitor our progress.

  • Traffic Reporting

    We use embedded Google Analytics code in your website to track user behavior. These metrics tell us how many visitors per day visit your website, how long they stay, what pages they viewed, what device they were on and much more. This data helps us understand how potential customers are behaving so ultimately we can redefine elements of the website to improve user experience, resulting in more leads.

  • Deliverable Reporting

    Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that.

Maintenance

  • Customer Support

    Our customer retention rate is above 90%, and its because we build awesome products and provide outstanding customer service. Our phone lines are open 9-5 Monday thru Friday and you'll never have to talk to a computer or press 3 for support. Our in-house local SEO and design team are always available to answer questions and complete tasks for you and your business.

  • Website Changes & Support

    Want a new picture on the home page? Sending a quick email from your phone will have your website updated within one business day. Any content or design changes can be made thru sending an email, which creates a support ticket for us to address. Would you like to make changes yourself? We'll send you login instructions so our time is spent more on getting you new customers.

  • Scheduled Backups

    Each month your website is backed up in the event of a hacker or crash we can restore the website immediately. In our opinion, all of these services and features are part of local SEO as they all are connected in one form or another.

  • Conference Calls

    Each White Fox plan includes a scheduled conference call to discuss priorities, goals and to ask if you have any changes or revisions. Maybe you have a new project you'd like to feature. You may have a new article to publish, or a new campaign to advertise. We pride ourselves as customer service oriented, and your future service rep will soon prove that.