Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22

5 WAYS TO WIN WITH CREATIVITY

Stuck in a rut? Josh Linkner shared a few ways entrepreneurs can boost their teams’ creativity, and use big ideas to beat out big competition.

060712_Creative_Team_

 

“Stop competing on price and start competing on imagination,” Josh Linkner told attendees at the Inc.Leadership conference in Miami on June 8. Linkner, who founded online promotions company ePrize and is CEO of Detroit Venture Partners, is no stranger to out-there tactics: He once dreamed up a fictional competitor (called “Slither”) that forever beat his company to new clients and sales goals. The threat of Slither forced it to cook up new ways to evolve its products and increase business.

At the conference, Linkner shared a few ways entrepreneurs can boost their teams’ creativity, and use big ideas to beat out big competition:

  1. Get Curious. Ask three questions again and again: “Why?” “What if?” and “Why not?” “It forces you to challenge conventional wisdom, and imagine what can be, rather than what is,” Linkner said. He has his team ask “The Five Why’s,” an exercise where they starts with a question facing their business, answer it, and then questions the reason for that answer. It’s akin to a five-year-old’s questions about the blue sky, he says. It can lead to finding insights that are hiding in plain sight.
  2. Encourage Courage. When an employee presents a bad idea, don’t immediately reject  it—question it. Responses like, “‘tell me more about that idea,” “What led you to that idea?,” ” Is there something more you could add to that idea?,” and “Where do you see it going?'” encourage them to keep thinking big. “The next nine ideas they come up with may stink, but because I’ve encouraged them, that 10th might be gem. ”
  3. Challenge Assumptions. Have your team spend 15 minutes brainstorming systems and processes that are only in place because of tradition, or because they maybe only made sense in the past. “At the end of 15 minutes, you’ll have a road map of opportunity right in front of you,” Linkner said.
  4. Think Small. Memorable experiences don’t demand big budgets. A few years ago, ePrize only had enough profit to give each employee a $200 bonus, Linkner said. Rather than write checks for the piddling sum, he “kidnapped the company,” and took everyone to a nearby Best Buy, where he gave them all $200 gift cards, and told them they had to spend it then and there. “They’re still talking about the day we kidnapped the company,” he said. “Instead of money or resources, throw creativity at it, and you’ll be amazed at what you can do.”
  5. Shatter Conventional Wisdom. Identify widely accepted practices in your industry, and see if there’s a way to take a product or marketing plan in the opposite direction. As examples, Linkner mentioned Dove’s “Campaign for Real Beauty,” where the soap brand criticized the beauty industry’s tendency to airbrush models, and a doctor who took an MRI machine, which is typically a scary contraption for children, and turned it to an adventure by painting it like a pirate ship.

Linkner also suggested a few exercises to get your team’s creative juices flowing:

Make a Movie Scene. Find a photo from a magazine or online, and ask people to imagine what’s happening if it were a snapshot of a scene in a movie. At the conference, he showed attendees a photo of a woman, cell phone in hand, looking back from the driver’s seat of her car at something behind her. Is she being followed? Or telling her kids to be quiet? Starting with a just-for-fun exercise like this, “really brings up the energy in the room,” he said. 

Role-storming. Grab nametags, and tell each member of the team to pick a character—it can be Steve Jobs, Kim Kardashian, or a character from a book or film. “I like movie villains best,” Linkner said. Then have them brainstorm ideas as if they were that person. “All of the sudden they’re thinking in a radically different way,” he says—and that liberates staff to come up with inventive ideas without hesitation.

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What people are saying about us.

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Bruce Hensley
Bruce Hensley
2020-11-24
Awesome marketing thanks for all your help
Read more
Randy Nelson
Randy Nelson
2020-08-20
White Fox Has got me out of many jams I have gotten into and if you have a website something is always changing. I had a website problem, that was so complex that I didn't think could be fixed, and they did get it fixed! They go my email freed back up when it locked up. They are quick and very affordable! Glad they are in my neighborhood!
Read more
Gianpaolo Bonaca (The Mill House)
Gianpaolo Bonaca (The Mill House)
2020-01-22
Awesome experience from design through maintenance. Great folks
Read more
Steve Baxley
Steve Baxley
2019-06-11
The whole team at White Fox Studios is very accessible, respond very quickly to our needs and continue to provide top rate service for our web design and support.
Read more
Connie Scanlon
Connie Scanlon
2019-06-06
I have always been able to reach them with any concerns I have. They consistently check to make sure that I don't have any issues or changes that I would like to address on our website. It's nice to be able to speak to a person.
Read more
Jennifer Kelley
Jennifer Kelley
2019-05-31
White Fox Studios has provided exceptional design services and support for two of our websites. The initial migration and setup process was trouble-free, and our beautiful new sites were up and running very quickly. Any time we need support or changes, our requests are handled fast and efficiently by one of their terrific specialists. Their SEO services have greatly improved traffic to our sites, as well. We highly recommend White Fox Studios!
Read more
Jonathan Song
Jonathan Song
2019-05-31
Wonderful company, super knowledgeable employees, very attentive to your individual needs. I highly recommend White Fox for any and all of your internet marketing needs.
Read more
Christine Choinski
Christine Choinski
2019-05-31
I really like the fact, that these guys/gals take the time to answer the phone when I call, have a quick question. They check in with me every month to see what I would like to have changed, update and when we are getting ready for our next event, I send them the pictures and they get it onto my site within a timely manner.
Read more
Edward Hay
Edward Hay
2019-05-31
Harry Marsh
Harry Marsh
2019-01-22
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