1. 38% of users will stop interacting with and leave a website if they don’t like the design or layout. —Direction

  2. 44% of total website visitors will leave a company’s website if there’s no contact information given. —SAG IPL

  3. 47% of website visitors check out a company’s products/services page before accessing any other sections —iMPACT

  4. 48% more traffic goes to websites that have 51-100 pages —iMPACT

  5. 55% of users look at lists without bullets, while 70% look at lists with bullets —iMPACT

  6. 60% of the time people can’t find the information they need due to poor search capabilities —iMPACT

  7. 64% of consumers make a purchase after viewing a branded social video —Forbes

  8. 64% of total visitors want to see a company’s contact information on its homepage. —SAG IPL

  9. 69% of marketers say dynamic, personalized content is important for their website —iMPACT

  10. 70% of small business websites do not have calls to action on their homepages —iMPACT

  11. 79% of users who leave the website and search for another site if the content is not properly optimized. —Direction

  12. 82% of consumers trust a company after reading it’s custom content —iMPACT

  13. About 66% of users prefer beautiful over plain design —iMPACT

  14. After landing on a company’s homepage, 64% of visitors check out the company’s contact information —iMPACT

  15. Color improves brand recognition by up to 80% —Forbes

  16. Long landing pages generate up to 220% more leads that above the fold CTA —Forbes

  17. Peer created content is less likely to be questioned. —SAG IPL

  18. Three out of every four people (75%) make assumptions about a business, it’s products, and services based on the look of the website. —Direction

  19. 36% of small businesses don’t have a professional website —iMPACT

  20. 64% of consumers say that shared values create a trusted relationship with a brand —Forbes


  1. 39% of users will stop engaging if website takes too long to load —Forbes

  2. 39% of website visitors will stop engaging if images don’t load —Forbes

  3. 47% of people expect a web page to load in 2 seconds or less. —Blue Corona

  4. It only takes 50 ms (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, and whether they’ll stay or leave. —Direction

  5. Better search engine rankings result in approximately a 26% increase in organic traffic —iMPACT


  1. 50% of potential sales are lost because users can't find information —iMPACT

  2. 50% of total e-commerce revenue comes from mobile platforms. —infront webworks

  3. A single second of additional loading time can cause sales to drop by 27% —iMPACT

  4. By 2021 mobile e-commerce will account for 54% of all online sales —Forbes

  5. 40% of smartphone and tablet owners search for B2B products on those devices. —KoMarketing

  6. Consistent brand presentation across all platforms increases revenue by up to 23% —Forbes

  7. Content marketing efforts receive 3x the leads per dollar spent than paid search —Forbes

  8. Email marketing has a median ROI of 122% over 4x higher than social media, direct mail & paid search —Forbes

  9. Facebook Ad revenue in the US will surpass total print ad spending by 2019 —Forbes

  10. Slow websites are responsible for $2.6 Billion in lost sales annually —iMPACT

  11. There is a $100 return for every $1 that companies invest in their website’s user experience. —iMPACT


  1. 48% of users say that if a website doesn’t work well on mobile they take it as an indication that the business simply doesn’t care. —iMPACT

  2. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. —Direction

  3. 62% of companies increased their sales by designing responsive mobile platforms for their websites. —SAG IPL

  4. 72% of people want mobile-friendly websites. —infront webworks

  5. 77% of adults own a mobile phone. —infront webworks

  6. 79% of the small businesses that do have a website say their website is mobile friendly —iMPACT

  7. 82 of the top 100 Alexa websites use adaptive design —iMPACT

  8. Almost 60% of all internet access is done through the phone. —infront webworks

  9. Between December 2013 and December 2015, smartphone internet consumption grew by 78%. —comScore

  10. Despite strong user preferences for mobile-friendly websites, some reports estimate that 91% of small businesses don’t have a responsive, mobile-optimized website. —BP Studios

  11. If a company website pops up in a search engine query and it isn’t mobile-friendly, 40% of online users will go back and choose a different search result. —BP Studios

  12. If your website is optimized for mobile, your customers are 67% more likely to buy a product or use a service from your website. —iMPACT

  13. Mobile devices now account for nearly two out of every three minutes spent online. —comScore

Posted by whitefoxstudios