Engagement

1. 

   38% of users will stop interacting with and leave a website if they don’t like the design or layout. —Direction

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2. 44% of total website visitors will leave a company’s website if there’s no contact information given. —SAG IPL

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3. 47% of website visitors check out a company’s products/services page before accessing any other sections —iMPACT

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4. 48% more traffic goes to websites that have 51-100 pages —iMPACT

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5. 55% of users look at lists without bullets, while 70% look at lists with bullets —iMPACT

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6. 60% of the time people can’t find the information they need due to poor search capabilities —iMPACT

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7. 64% of consumers make a purchase after viewing a branded social video —Forbes

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8. 64% of total visitors want to see a company’s contact information on its homepage. —SAG IPL

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9. 69% of marketers say dynamic, personalized content is important for their website —iMPACT

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10. 70% of small business websites do not have calls to action on their homepages —iMPACT

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11. 79% of users who leave the website and search for another site if the content is not properly optimized. —Direction

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12. 82% of consumers trust a company after reading it’s custom content —iMPACT

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13. About 66% of users prefer beautiful over plain design —iMPACT

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14. After landing on a company’s homepage, 64% of visitors check out the company’s contact information —iMPACT

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15. Color improves brand recognition by up to 80% —Forbes

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16. Long landing pages generate up to 220% more leads that above the fold CTA —Forbes

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17. Peer created content is less likely to be questioned. —SAG IPL

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18. Three out of every four people (75%) make assumptions about a business, it’s products, and services based on the look of the website. —Direction

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19. 36% of small businesses don’t have a professional website —iMPACT

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20. 64% of consumers say that shared values create a trusted relationship with a brand —Forbes

Performance

21. 39% of users will stop engaging if website takes too long to load —Forbes

22. 39% of website visitors will stop engaging if images don’t load —Forbes

23. 47% of people expect a web page to load in 2 seconds or less. —Blue Corona

24. It only takes 50 ms (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, and whether they’ll stay or leave. —Direction

25. Better search engine rankings result in approximately a 26% increase in organic traffic —iMPACT

Money

26. 50% of potential sales are lost because users can't find information —iMPACT

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27. 50% of total e-commerce revenue comes from mobile platforms. —infront webworks

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28. A single second of additional loading time can cause sales to drop by 27% —iMPACT

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29. By 2021 mobile e-commerce will account for 54% of all online sales —Forbes

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30. 40% of smartphone and tablet owners search for B2B products on those devices. —KoMarketing

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31. Consistent brand presentation across all platforms increases revenue by up to 23% —Forbes

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32. Content marketing efforts receive 3x the leads per dollar spent than paid search —Forbes

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33. Email marketing has a median ROI of 122% over 4x higher than social media, direct mail & paid search —Forbes

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34. Facebook Ad revenue in the US will surpass total print ad spending by 2019 —Forbes

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35. Slow websites are responsible for $2.6 Billion in lost sales annually —iMPACT

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36. There is a $100 return for every $1 that companies invest in their website’s user experience. —iMPACT

Mobile

38. 48% of users say that if a website doesn’t work well on mobile they take it as an indication that the business simply doesn’t care. —iMPACT

39. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. —Direction

40. 62% of companies increased their sales by designing responsive mobile platforms for their websites. —SAG IPL

41. 72% of people want mobile-friendly websites. —infront webworks

42. 77% of adults own a mobile phone. —infront webworks

43. 79% of the small businesses that do have a website say their website is mobile friendly —iMPACT

44. 82 of the top 100 Alexa websites use adaptive design —iMPACT

45. Almost 60% of all internet access is done through the phone. —infront webworks

46. Between December 2013 and December 2015, smartphone internet consumption grew by 78%. —comScore

47. Despite strong user preferences for mobile-friendly websites, some reports estimate that 91% of small businesses don’t have a responsive, mobile-optimized website. —BP Studios

48. If a company website pops up in a search engine query and it isn’t mobile-friendly, 40% of online users will go back and choose a different search result. —BP Studios

49. If your website is optimized for mobile, your customers are 67% more likely to buy a product or use a service from your website. —iMPACT

50. Mobile devices now account for nearly two out of every three minutes spent online. —comScore