Local SEO Services
Local search engine optimization (local SEO services) is the process of generating traffic and visitors to a website thru promoting your website on Google. Our local SEO services focus more on a local level by listing your business across many online directories, designing those listing to match your brand, making sure you're information is correct and complete across all of those listings and generating links back to your website from those directories. We also create campaigns reaching out to your existing and past customers to gain reviews across the various review-centric platforms and ensuring that you have optimal placement in the directories. Local SEO is the most powerful tool a small business can have for attracting customers online. One of the first steps to ranking your website is optimizing your listing on Google maps, Google search results and the various Google platforms that are lumped together under Google MyBusiness, in-addition to building citations (directory listings), performing on-page SEO, researching metrics, optimizing page speed and click-through rates, by creating attractive and inviting titles and descriptions for your web pages.
Never has Web design, posting & hosting been so easy for me before. It always seemed to involve several entities who did not communicate with each other.
The folks at White Fox have made it a breeze. They are very communicative, innovative and upbeat. They are professionals and have prepared themselves to do the job right. Their streamlined billing system takes out all the confusion.
I HIGHLY recommend their services.
Google My Business Signals
Maximizing your Google MyBusiness profiles is the first step to ensuring your local SEO service is in good standing. We make sure your listing is accurate and complete with current contact information, hours, links, photos, frequent business posts, optimized landing page, Google+ profile and brand design assets. We also make sure you're listed in the correct, specific categories for your business as having too many or too different categories can keep you from the top position for your most relevant keyword searches. Your Google+ page, along with your website, is a way for the consumer to gain a rapport with your company before they make a decision to buy, so we show them what the company is about and give them insight into your business culture. We'll make sure your service area is listed correctly on your Google Places page as well if you deliver goods and services to your local customer base. We also take care that your map pin correctly reflects your location if you serve customers there. Along with your website, your Google directory listing (GMB or Google MyBusiness) profile is the most important aspect of local SEO.
- Proximity and area of service to point of searcher
- Inputting correct categories in GMB
- Keyphrase in business title
- Physical address in city of search
- Local area code / Age of page
- Owner verified pages
- Consistency with key directories
We are more than pleased with the work of Ben and White Fox Studio! They have taken our website from a dud to one that gets constant compliments. We recommend them highly to anyone wishing to improve their marketing and web presence.
Smoky Mountain Log Homes
Incoming Link Signals
Link building might seem like a common buzzword in the SEO and digital marketing industries, however, at White Fox, it's not an empty promise! It's still the number one first page of Google search results ranking factor. Our link building strategies are a game changer when compared to our competitors in the local SEO service sector. Utilizing a curated collection of tools that are engineered to best your competitors and go far and away beyond their ability to match or catch up, we create a diverse and well thought out link profile for your business with quality anchor text and thoughtful placement from high authority, extremely relevant and incredibly influential places around the web that produce meaningful top position results.
- Inbound anchor text
- Linking domain authority
- Quantity of Incoming Links
- Linking page authority
- Diversity of incoming links
- Age of linking domain
- Contextual relevancy
Benji and the Crew at White Fox Studios are awesome at what they do. They have significantly helped our company in marketing and have generated more clients from our website than ever in our 18 year history. I highly recommend White Fox Studios
Blue Ridge Post & Beam
On-Page SEO Signals
Frequently auditing the pages on your website to make sure that it's properly optimized to perform well in Google search results is a task we take very seriously. Optimizing page titles, meta descriptions, content headings, image alt & title properties, structured data, RDF & Schema.org markup, OpenGraph properties, Twitter & Google card properties, internal links, page load time, compression & caching of static resources, robots.txt optimization, sitemap.xml submissions and regular requests to Googlebot to fetch render and crawl all of the pages on your website are some of the most important things that we make sure are complete and utilized to their full potential on every asset that we create to grow your business.
Incoming Link Signals
- Presence of contact information
- Keywords & locations in page titles
- Domain authority
- Service areas in page titles and content headings
- Page intent is prominent above the fold
- User engagement is high and prevelant
- Optimized media assets
Page Speed / Mobile Signals
We take pride in making sure the websites we build load quickly and feel native and intuitive to navigate on all devices and connection types. Some of the bigger ranking factors in local search results that we consider are: Does the website load quickly? Are the resources configured to load efficiently? We take care to solve these problems immediately upon deployment and reevaluate for issues with every change made. Additional, equally major factors we take into account right from the start are: Does the website respond to different screen sizes? Does it look well laid out on all devices? Tiny, old phones, big smartphones, small tablets, large desktop computers? We fine tune every design to make the most out of the layout at every screen size all while keeping the digital footprint as small as possible. An increasingly bigger factor is user engagement. Is the website easy to use & navigate? Is the intent of the page readily apparent above the fold? Is all the most relevant information easy to find, read, touch and interact with? Does the design convey exactly what you want the user to do right away? We ask ourselves these ever so increasingly critical questions about everything we create to grow your business through search, local and digital marketing.
- Page speed & load time
- Mobile device user friendly
- User engagement
- Responsive layout
- Critiical information placement
- Intuitive function
- Page intent
Ben remade The Print Haus website, and has done a fantastic job! Not only that, he has given us a presence in Facebook. He maintains constant contact with us, making sure we are satisfied, and giving us ideas of other avenues for advertising. We have been really proud to have our new site seen, and highly recommend Ben and his team!
The Print Haus
Citations / Location Signals
A citation is a reference to your businesses' contact information and it's locations anywhere on the web. Citations are achieved mainly by creating directory listings. We have curated a large list of highly relevant directories for listing your business. This is a crucial aspect of local SEO service and one of the first priorities of your campaign. There are un-relevant, spammy directories that would not be helpful to be in, so we’re careful about what directories get into our list. Consistency, completeness, and accuracy are the most important aspects of citation building. The business name used has to be exactly the same on every citation, and match the name of your business. For example, a business who changes their name from - “Pizza Store & More” to “Pizza Store” - would have to change over a hundred citations to drop the ‘& More', and update the content or they wouldn’t earn the benefit of that reference. Citations are a very important aspect of local SEO service.
- IYP/aggregator NAP consistency
- Citation volume
- Citation quality
- Accuracy and Consistency
- Quantity from industry relevant directories
- Citation authority
I have been with White Fox Studios for about a year, and I'm still here because I like their work, and it benefits my business. I recommend White Fox for their web design and search optimization. Jose Reyes with Kings Haywood Construction.
Kings Haywood Construction
Reviews / Social / User
Google reviews, Yelp reviews, Facebook likes, Twitter followers (among other review / social sites) are an important aspect of local SEO services. Quality and diversity of reviews are a major local SEO ranking signal. 85% of consumers that search online for local services read company reviews before making a purchase decision online. Taking care of your reputation and building on that reputation online is an integral part of being successful in digital marketing especially at the local level. Google also personalizes results based on your search and life behaviors. Google follows you as long as your smartphone is in your purse or pocket, and learns what you like - and personalizes results based on your habits. Reviews are difficult to come by, but if you can provide an email list of happy customers, we will contact them with instructions on how to review your business, further nurturing your online reputation all while improving your position in local search results.
- Quantity / diversity of reviews
- Quantity of native Google reviews
- Yelp Rating
- Facebook page link likes
- Twitter link shares
- Personalized results based on behavior
We are pleased with the services provided by White Fox Studios. They are knowledgeable, efficient, and creative. It is a pleasure doing business with them.
Burl Wood Gallery