Search

Case Study

Calls
100%
Emails
200%
Time On Site
4.47%
Traffic
18.04%
Calls
100%
Emails
100%
Time On Site
100%
Traffic
100%
Calls
300%
Emails
122%
Time On Site
16.21%
Traffic
58.88%
Calls
10%
Emails
100%
Time On Site
26%
Traffic
24.89%
Calls
471%
Emails
618%
Time On Site
1%
Traffic
11.20%
Calls
101.32%
Emails
100%
Time On Site
62.03%
Traffic
216%
Calls
7%
Emails
10%
Time On Site
388%
Traffic
1.44%
Calls
23%
Emails
5.21%
Time On Site
1.12%
Traffic
4.50%
Calls
15%
Emails
3%
Time On Site
21.36%
Traffic
22.64%
Calls
53%
Emails
27%
Time On Site
32.25%
Traffic
10.50%
Calls
5%
Emails
10%
Time On Site
12%
Traffic
4.95%
Calls
10%
Emails
3%
Time On Site
30%
Traffic
23%
Calls
10.91%
Emails
15%
Time On Site
32.94%
Traffic
26%
Calls
10.98%
Emails
6%
Time On Site
1.67%
Traffic
13.70%
Calls
100%
Emails
6725%
Time On Site
73.12%
Traffic
51.80%

Local SEO Services

Local search engine optimization (local SEO services) is the process of generating traffic and visitors to a website thru promoting your website on Google. Our local SEO services focus more on a local level by listing your business across many online directories, designing those listing to match your brand, making sure you're information is correct and complete across all of those listings and generating links back to your website from those directories. We also create campaigns reaching out to your existing and past customers to gain reviews across the various review-centric platforms and ensuring that you have optimal placement in the directories. Local SEO is the most powerful tool a small business can have for attracting customers online. One of the first steps to ranking your website is optimizing your listing on Google maps, Google search results and the various Google platforms that are lumped together under Google MyBusiness, in-addition to building citations (directory listings), performing on-page SEO, researching metrics, optimizing page speed and click-through rates, by creating attractive and inviting titles and descriptions for your web pages.

I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Google My Business Signals
Maximizing your Google MyBusiness profiles is the first step to ensuring your local SEO service is in good standing. We make sure your listing is accurate and complete with current contact information, hours, links, photos, frequent business posts, optimized landing page, Google+ profile and brand design assets. We also make sure you're listed in the correct, specific categories for your business as having too many or too different categories can keep you from the top position for your most relevant keyword searches. Your Google+ page, along with your website, is a way for the consumer to gain a rapport with your company before they make a decision to buy, so we show them what the company is about and give them insight into your business culture. We'll make sure your service area is listed correctly on your Google Places page as well if you deliver goods and services to your local customer base. We also take care that your map pin correctly reflects your location if you serve customers there. Along with your website, your Google directory listing (GMB or Google MyBusiness) profile is the most important aspect of local SEO.
Ranking Factors
  • Proximity and area of service to point of searcher
  • Inputting correct categories in GMB
  • Keyphrase in business title
  • Physical address in city of search
  • Local area code / Age of page
  • Owner verified pages
  • Consistency with key directories
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Incoming Link Signals
Link building might seem like a common buzzword in the SEO and digital marketing industries, however, at White Fox, it's not an empty promise! It's still the number one first page of Google search results ranking factor. Our link building strategies are a game changer when compared to our competitors in the local SEO service sector. Utilizing a curated collection of tools that are engineered to best your competitors and go far and away beyond their ability to match or catch up, we create a diverse and well thought out link profile for your business with quality anchor text and thoughtful placement from high authority, extremely relevant and incredibly influential places around the web that produce meaningful top position results.
Ranking Factors
  • Inbound anchor text
  • Linking domain authority
  • Quantity of Incoming Links
  • Linking page authority
  • Diversity of incoming links
  • Age of linking domain
  • Contextual relevancy
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
On-Page SEO Signals
Frequently auditing the pages on your website to make sure that it's properly optimized to perform well in Google search results is a task we take very seriously. Optimizing page titles, meta descriptions, content headings, image alt & title properties, structured data, RDF & Schema.org markup, OpenGraph properties, Twitter & Google card properties, internal links, page load time, compression & caching of static resources, robots.txt optimization, sitemap.xml submissions and regular requests to Googlebot to fetch render and crawl all of the pages on your website are some of the most important things that we make sure are complete and utilized to their full potential on every asset that we create to grow your business.
Incoming Link Signals
  • Presence of contact information
  • Keywords & locations in page titles
  • Domain authority
  • Service areas in page titles and content headings
  • Page intent is prominent above the fold
  • User engagement is high and prevelant
  • Optimized media assets
Page Speed / Mobile Signals
We take pride in making sure the websites we build load quickly and feel native and intuitive to navigate on all devices and connection types. Some of the bigger ranking factors in local search results that we consider are: Does the website load quickly? Are the resources configured to load efficiently? We take care to solve these problems immediately upon deployment and reevaluate for issues with every change made. Additional, equally major factors we take into account right from the start are: Does the website respond to different screen sizes? Does it look well laid out on all devices? Tiny, old phones, big smartphones, small tablets, large desktop computers? We fine tune every design to make the most out of the layout at every screen size all while keeping the digital footprint as small as possible. An increasingly bigger factor is user engagement. Is the website easy to use & navigate? Is the intent of the page readily apparent above the fold? Is all the most relevant information easy to find, read, touch and interact with? Does the design convey exactly what you want the user to do right away? We ask ourselves these ever so increasingly critical questions about everything we create to grow your business through search, local and digital marketing.
Ranking Factors
  • Page speed & load time
  • Mobile device user friendly
  • User engagement
  • Responsive layout
  • Critiical information placement
  • Intuitive function
  • Page intent
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Citations / Location Signals
A citation is a reference to your businesses' contact information and it's locations anywhere on the web. Citations are achieved mainly by creating directory listings. We have curated a large list of highly relevant directories for listing your business. This is a crucial aspect of local SEO service and one of the first priorities of your campaign. There are un-relevant, spammy directories that would not be helpful to be in, so we’re careful about what directories get into our list. Consistency, completeness, and accuracy are the most important aspects of citation building. The business name used has to be exactly the same on every citation, and match the name of your business. For example, a business who changes their name from - “Pizza Store & More” to “Pizza Store” - would have to change over a hundred citations to drop the ‘& More', and update the content or they wouldn’t earn the benefit of that reference. Citations are a very important aspect of local SEO service.
Ranking Factors
  • IYP/aggregator NAP consistency
  • Citation volume
  • Citation quality
  • Accuracy and Consistency
  • Quantity from industry relevant directories
  • Citation authority
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Reviews / Social / User
Google reviews, Yelp reviews, Facebook likes, Twitter followers (among other review / social sites) are an important aspect of local SEO services. Quality and diversity of reviews are a major local SEO ranking signal. 85% of consumers that search online for local services read company reviews before making a purchase decision online. Taking care of your reputation and building on that reputation online is an integral part of being successful in digital marketing especially at the local level. Google also personalizes results based on your search and life behaviors. Google follows you as long as your smartphone is in your purse or pocket, and learns what you like - and personalizes results based on your habits. Reviews are difficult to come by, but if you can provide an email list of happy customers, we will contact them with instructions on how to review your business, further nurturing your online reputation all while improving your position in local search results.
Ranking Factors
  • Quantity / diversity of reviews
  • Quantity of native Google reviews
  • Yelp Rating
  • Facebook page link likes
  • Twitter link shares
  • Personalized results based on behavior
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture

Designing To Convert

Our plans begin with a new custom website built to generate leads. You can allow us full design control, or provide up to 3 examples and inspiration sites for the design team. It is important that we use our platform to ensure success thru our local SEO tools and design ability for revisions to adapt to the market and data.

Conversion Design
Once your website is ranking and populating, we look at the metrics to improve the conversion rate to get more leads. Let's say we find that your primary service page has a bounce rate of 70%. Bounce rate is the number of visitors to the page that exit the website immediately without taking any actions on that page. We then determine why it's not performing, adjust the layout and test the performance over the next month, we may also look at where the visitors are coming from and improve other on-page signals in the process. Being that conversion design is about leads we also evaluate your conversion rate or the percentage of visitors taking actions to contact your business and make improvements to the layout, design and/or on-page signals to improve that metric as well.
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
I just wanted to email to thank you and your staff for everything they did to help get our website switched over and running smoothly, especially Byron. He took care of everything, even some things that I was worried I would have to do myself, and he did it extremely quickly. So, thanks again and everything looks terrific!
Jennifer Kelley
Whistle Stop Furniture
Custom Web Design
We take your brand and company culture and breathe life into it on the web through design and fit that snuggly into a layout that makes sense to your customers to use and contact you directly giving them all the information needed to take that final step in the purchasing decision. We design every part of the conversion/sales funnel experience from researching a need to paying for the solution to that need. Our local SEO services push traffic to the website, so it's important that the website is adaptable and has the right features to generate leads. We'll send you recurring reports for you to review highlighting your website's performance in generating leads, traffic, rank, deliverables, maintenance and support requests.

Reporting

  • Deliverable Reporting

    Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that.

  • Rank Reporting

    Your local SEO service is tracked by monitoring your rank for the target key phrases. We send you a report with each service to monitor our progress.

  • Traffic Reporting

    We use embedded Google Analytics code in your website to track user behavior. These metrics tell us how many visitors per day visit your website, how long they stay, what pages they viewed, what device they were on and much more. This data helps us understand how potential customers are behaving so ultimately we can redefine elements of the website to improve user experience, resulting in more leads.

  • Deliverable Reporting

    Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that.

Maintenance

  • Customer Support

    Our customer retention rate is above 90%, and its because we build awesome products and provide outstanding customer service. Our phone lines are open 9-5 Monday thru Friday and you'll never have to talk to a computer or press 3 for support. Our in-house local SEO and design team are always available to answer questions and complete tasks for you and your business.

  • Website Changes & Support

    Want a new picture on the home page? Sending a quick email from your phone will have your website updated within one business day. Any content or design changes can be made thru sending an email, which creates a support ticket for us to address. Would you like to make changes yourself? We'll send you login instructions so our time is spent more on getting you new customers.

  • Scheduled Backups

    Each month your website is backed up in the event of a hacker or crash we can restore the website immediately. In our opinion, all of these services and features are part of local SEO as they all are connected in one form or another.

  • Conference Calls

    Each White Fox plan includes a scheduled conference call to discuss priorities, goals and to ask if you have any changes or revisions. Maybe you have a new project you'd like to feature. You may have a new article to publish, or a new campaign to advertise. We pride ourselves as customer service oriented, and your future service rep will soon prove that.