Our local SEO services are custom and tailored to fit your industry and business needs. Your assigned engineer will service your new custom website each month and track progress thru reports, phone conferences and your Arctic Dashboard. Log into to review deliverables, view your leads, reports and submit support requests. Our local SEO service plans offer the following features:
Local search engine optimization (local SEO services) is the process of generating traffic and visitors to a website thru promoting your website on Google. Our local SEO services focus more on a local level by building citations and including geographical keywords and phrases in the generated content such as cities, streets and zip codes. Local SEO is the most powerful tool a small business can have for attracting customers online. One of the first steps to ranking your website is optimizing Google Places, building citations, performing on-page SEO, researching metrics, optimizing page speed and click-thru-rates. Scroll for further reading on our Local SEO services
Google My Business is the first step to insuring your local SEO service is in good standing. You may only use the primary service categories, or you can be penalized for using incorrect categories. We make sure to fill out all the contact info, updated hours, website URL, and upload relevant pictures to properly reflect your business. Your Google Plus page, along with your website, is a way for the consumer to gain rapport with your company before they make a decision, so show them what the company is about. Your service area should reflect the area of service you will do business in, and don’t forget to check if you have a brick and mortar. Along with your website, your Google directory listing (GMB or Google My Business) is the most important aspect of local SEO.
Link building, a common buzz word that feels like an empty phrase, is still an important aspect of our local SEO service. One way of building local links is to trade links between your colleagues. Back in the 90’s and early 2000’s every website had a “links” page. It was a list of resources, relevant links, friends and other local businesses. It was a way to find other websites and it worked. Ask your friends and colleagues who have websites and trade links, or give us their name and we'll initiate the offer. To Google, a link is a relationship between you and another website. The more “relationships” you have, especially in a local area, the more relevant you are in that community, and the better rank you’ll earn. Make sure you let us write the code so we can use the right “anchor” text, and we'll make certain the domain hasn't been penalized. One good link is better than 15 spammy website links, which is why link building is tricky and important to your local SEO service.
Our websites are among the fastest on the web. We compress our websites using various compression modules and tools to ensure your website is the fastest it can be. Google loves what the user loves. Anytime a website takes longer than 4 seconds to load, the user will back out, assume its dead and move on to another result. Another MAJOR, though assumed signal is responsiveness your website. If you’re website isn’t mobile and tablet friendly, chances are you won't rank on mobile search results. Local SEO results, particularly on smartphones and tablets - are tailored to whether the website is re-sized for mobile. Google also tracks the user as they navigate thru your website, and ranks your website accordingly.
A citation is a reference to your business somewhere on the web. Citations can be achieved mostly thru directories, and we have a large list of relevant directories to list your business in. This is a crucial aspect of local SEO service and one of the first priorities on your campaign. There are un-relevant, spammy directories that would not be helpful to be in, so we’re careful about what directories get in our list. Consistency is the most important part of citation building. The business name used has to be exactly the same on every citation, and website name. For example a business who changes their name from - “Pizza Store & More” to “Pizza Store” - would have to change over a hundred citations to drop the ‘& More', and update the content or they wouldn’t earn the benefit of that reference. Citations are a very important aspect of local SEO service.
Part of the website redesign on our Local SEO service plans is including the audit in the build. Upon launch, the website has NAP (name, address, phone - using the correct Schema Markup), correct URL, Title, Sitemap, and Meta structure. We make sure the service key phrases and header tags are properly used on each page. The website's URL structure must be properly organized so it makes sense to Google and the user. Sitemaps must be created and submitted to search engines on a daily basis. Page load speed must be under 3 seconds, and ideally under 2. Page titles need to start with the keyword and if relevant, mention location. Outbound links must be used to point to other relevant pages. Bounce rate must be low and if it's high, we'll design a new landing area to lower it and get more users to convert to another target page. On-page is one of the most important ranking factors for local SEO services.
Google reviews, Yelp reviews, Facebook likes, Twitter followers (among other review / social sites) are an important aspect of local SEO. Quality and diversity of reviews are a local SEO ranking signal. Another psychological aspect when customers search for a business and the first result has 20, 4-5 star reviews, and the others have none - they will choose the former every time. Google also personalizes results based on your search and life behaviors. Google follows you as long as your smartphone is in your purse or pocket, and learns what you like - and personalizes results based on your habits. Reviews are difficult to come by, but if you can provide an email list of happy customers, we can contact them with instructions on how to review.
Our plans begin with a new custom website built to generate leads. Each White Fox website is powered by Drupal and our custom built Arctic Dashboard. You can allow us full design control, or provide examples and inspiration for the design team. It is important that we use our platform to ensure success thru our local SEO tools and design ability for revisions to adapt to the market and data.
Each website is custom built and designed to fit snug into your branding. Our local SEO services push traffic to the website, so it's important that the website is adaptable and has the right features to generate leads. By logging into your website you'll have the ability to review your leads, traffic, rank, deliverables and submit support requests.
Once your website is ranking and populating, we look at the metrics to improve the conversion rating to get more leads. Let's say we find that your primary service page has a bounce rate of 70%. A bounce rate is when a visitor finds your website thru Local SEO, visits your service page, then leaves without going to another page or contacting your business. We then determine why it's not performing, and change the design or call-to-action and test the performance over the next month.
Want a new picture on the home page? Sending a quick email from your phone will have your website updated within one business day. Any content or design changes can be made thru sending an email, which creates a support ticket for us to address. Would you like to make changes yourself? We'll send you login instructions so our time is spent more on getting you new customers.
Each month your website is backed up in the event of a hacker or crash we can restore the website immediately. In our opinion, all of these services and features are part of local SEO as they all are connected in one form or another.
Each White Fox plan includes a scheduled conference call to discuss priorities, goals and to ask if you have any changes or revisions. Maybe you have a new project you'd like to feature. You may have a new article to publish, or a new campaign to advertise. White Fox prides ourself as customer service oriented, and your future service rep will soon prove that.
Our customer retention rate is above 90%, and its because we build awesome products and provide outstanding customer service. Our phone lines are open 9-5 Monday thru Friday and you'll never have to talk to a computer or press 3 for support. Our in-house local SEO and design team are always available to answer questions and complete tasks for you and your business.
Your Arctic Dashboard will put you in the front row watching our local SEO services at work. You have the ability to view your traffic, metrics, leads, support tickets, deliverables and request changes. This is a powerful tool for hands-on business owners who like to be in the know with their website. The next version of Arctic will come equipped with an Android and iOS application to use these features right from your phone.
Your local SEO service is tracked by monitoring your rank for the target key phrases. We send you a report once a week via email to watch our progress. A more detailed report can be found in the Arctic Dashboard by logging into your website.
We use embedded Google Analytics code in your website to track user behavior. These metrics tell us how many visitors per day visit your website, how long they stay, what pages they viewed, what device they were on and much more. This data helps us understand how potential customers are behaving so ultimately we can redefine elements of the website to improve user experience, resulting in more leads.
Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that. In your Arctic Dashboard, you will find a archive of the work that was completed each month that we serviced your website.
To receive a custom quote, fill out the form below and we'll provide you with a couple options that will best suit your project.